first_imgIn an effort to market Destination Tanzania globally, the Tanzania Tourist Board (TTB) has embarked on a global e-marketing campaign by developing a modern destination online tourism portal concurrently with the establishment of an Official Tanzania Tourism App.The Tanzania Online Tourism Destination portal (www.tanzaniatourism.com) is the tool that will not only be used for information dissemination, but will allow bookings and payments to be performed online.The Acting Director of Marketing, Philp Chitaunga said that the use of e-marketing in this era of advancement in technology is inevitable and it is on increase all over the world. He further noted that the tourism industry is highly dependent on constant, massive flows of information and the success of sales and production depends on a considerable extent on the quality of information.As for the Tanzania Tourism App, Chitaunga said, “The official App Tanzania Tourism, as it for the Portal contains detailed information on various tourist destinations in Tanzania. It gives an overview of what Tanzania can offer as unique tourist destination in Africa, things to do, accommodation, and how to plan your trip.”The official App is available at Google play store and will soon be found in AppStore (iPhone).The introduction of this international tourism e-marketing campaign is expected to bring about more positive impact in the development of the tourism industry in the country.last_img

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