now, the catering industry can be said to be on the market unpopular industry, a lot of people have taken to the catering industry profits and stable, so people want to join the investment catering industry, so in the choice of restaurants should pay attention to what point? Let us follow the whole network Xiaobian together to find reliable catering to join the project.


Study leader



restaurant chain franchise



now catering enterprises competition is not directly to the product and the competition between the product performance, but in the form of brand competition. In other words, when consumers decide to dine, he often first decided to go to the hotel or restaurant to eat, and then decide what to eat; even when he first made the decision of what to eat, also must decide in what place to eat. Therefore, the choice of a good reputation and excellent brand image of the restaurant chain franchise business, is a necessary condition for success.

has a good reputation and excellent brand image of the restaurant chain franchise should have the following four basic characteristics: the content of technology more outstanding flavor and high radiation; large space and high social reputation; long communication history and more cultural connotation; good economic benefit.

Third, the development history and development stage of restaurant chain franchise


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