CNET Interpret, a March 23rd International Reporting marketing research company, reported that gamers played video games more than retail figures.
Interpret’s Gameasure report comes as game makers attract advertisers. Advertisers are looking for new ways to connect with young men, who spend a lot of time playing games, and less time to watch online tv. "Retail numbers represent only a fraction of the players playing games," said Michael, CEO of
Interpret, in a statement, suggesting that in-game ad transactions underestimated the value of the media. The report shows that advertisers should take into account the impact of groups playing game players, game rentals, second-hand game sales, game sharing.