first_imgFamily accommodation in Croatia makes up about 70.000 accommodation units, which is almost 50% of our tourism, and thus everything speaks of its importance and potential for our tourism. It is through family accommodation that Croatian tourism has its specificity and added value. However, each business segment has its own problems and challenges, so in family accommodation, if you are not present on the Internet, you are simply not competitive and you put your business in danger in the long run.It is no longer just important to be on various booking sites, but it is imperative to better position your accommodation offer. In the whole forest of business in family accommodation, from unsubscribing and registering guests, managing the administration, positioning ads on booking pages, replying to emails – the hosts are lost, ie it is no longer enough to stand by the road and offer your accommodation, but it becomes a serious daily business. The purpose of every company is to solve customer problems, and just to alleviate all the above troubles of the entire business in family accommodation a little more than a year ago, Rentlio appeared on the domestic market – a system for automating small businesses in tourism.Marko Mišulić from Zadar noticed that there is no advanced technological solution on the market that would unite the entire business in family accommodation into one online system and thus significantly simplify and alleviate the everyday problems faced by hosts in family accommodation, so he gathered a team and developed Rentlio application. I talked to a young entrepreneur Marko Mišulić about its system that eliminates stress and administration to all renters.Rentlio is a system for automating the operation of small facilities in tourism. The app was launched in beta in October 2014, while the commercial phase began in March 2015. ” Rentlio is an autopilot for renters. We offer everything you need to automate the entire business of the facility in tourism. From the reservation management system and the facility itself, sales channel management and calendar synchronization of various online reservation systems, to segmenting the guest database to facilitate planning of marketing activities, issuing and fiscalization of invoices, guest registration in eVisitor, etc. We totally eliminate all administration from the daily life of renters and automate a whole range of operational processes that have so far been a nightmare for all renters ”- Mišulić points out and adds that before the development of Rentlia, they tried all other available applications, mostly developed abroad, which were expensive, without a focus on the user, and not harmonized for the needs of Croatian renters.Today, passivity is punished, the position on booking portals and marketing should be dealt with, and the Rentlio tool is crucial here, because we automate all recurring tasks, Mišulić points out, adding that he paid special attention to statistics and the database: ” Through the Rentlio system, the landlord knows exactly what his target groups are, how much they pay for accommodation on average, when they come, what their preferences are and all the other details about their guests. This is very important for planning marketing activities. The landlord must proactively move towards the market, because in the global race, proactivity is the only thing that distinguishes filled accommodation facilities from those that are less filled ”- Mišulić points out and adds that they are focused on small, ie facilities in family accommodation, although they also have users among smaller hotels and hostels.Rentlio as proof that software for the domestic market can be developed in Croatia as wellIn the third month, Rentlio celebrated its first anniversary on the market and as Mišulić points out, for now they are more than satisfied with the results. “All users who activated their subscriptions a year ago have continued to use our system this year as well. This shows how people are very satisfied with our system and service. The average monthly growth in the number of paid users in 2016 is 26%, and 91% of users use Rentlio every day, which shows how our application has become an indispensable tool in the daily business of facilities. Our biggest reward is that the growth in the number of users is based primarily through the channel of recommendations of our existing users. ” This year, the goal is to network 2.000 accommodation units, and in the long run they want to become a platform in tourism that will be much more than just an app. With the organic growth of users, the number of employees is also growing, and Mišulić claims that the greatest success, as they have proven, is that business can be developed in Croatia and Zadar. “We have increased the number of employees from two to five so that we grow healthily and organically. I am very proud to be proof that it is possible to develop software for the domestic market in Croatia as well. Everyone said that it was impossible, we not only sell it but also export it, since Rentlio is used in 6 other European countries, apart from Croatia ”- Misulic points out”Landlords, ie hosts have accepted the global review game imposed by booking services” Marko MišulićSince they are in contact with the landlords in Rentli every day, I was interested in what is the situation on the ground in the family accommodation? Are there any changes back in the last few years and what are the new apartments coming to market? “There is a lot of room for improvement in family accommodation. From our experience, all new apartments that come to the market or accommodation units in family accommodation are of high quality and there are no more bad apartments. People have become aware that the market is very dynamic and that you can no longer sell the same service as 10 to 15 years ago ”- Mišulić points out and adds that renters are slowly realizing the need for professional photography, modern design as well, presentation on the Internet and systems such as Rentlio.It is certainly good, because it is a picture of our tourism that we send outwards, and a good voice is heard far away. For years, family accommodation was somehow left to itself and developed by inertia, ie private investment without a plan and strategy. However, in the last few years we have witnessed various educations, seminars and forums with the aim of raising the quality of family accommodation. Have renters finally accepted the fact that they have to get involved in the global game and be present online? ” The landlords, ie the hosts, simply accepted this global review game imposed by the booking services. Everything today revolves around online marketing, reviews and how to position an ad in the eyes of global reservation services. I think the “old” renters also realized that it was high time for a change. The market is evolving day by day, the apartments are of increasing quality and definitely positive competition is pushing the market forward ”- Misulic concludedRentlio is a great entrepreneurial and tourist story that solves all the problems of the hosts in family accommodation in a simple and practical way. In my opinion, Rentlio is a tool without which any serious host cannot or should use. After all, see for yourself and try Rentlio free and without obligation for 30 days. As they say from Rentlia, get rid of stress and administration and focus on the guest and sales.last_img read more

first_imgTrade Air, a company specializing in the organization of passenger flights and this year continues to maintain domestic scheduled airlines. Three years ago, regular domestic transport represented a new business segment and a strategic turnaround in Trade Air’s business. For the next 4 years, in cooperation with its long-term partner, Croatia Airlines, activities on domestic routes will continue.The novelty of this year’s operations, which will begin in July (July 04.07.2016, 32) with a Jetstream 19 aircraft (XNUMX seats) leased from the Dutch company AIS Airlines, is the expansion of the lines. Thus, they will now fly to Osijek, Zagreb, Rijeka, Pula, Split and Dubrovnik, and it will be possible to continue on these routes to European destinations along the hubs of Croatia Airlines.Direct lines to Osijek, Zagreb, Rijeka, Pula, Split and DubrovnikTrade Air introduces new direct lines from Osijek to Pula and Rijeka, 2 times each, to Pula on Mondays and Fridays, and for Rijeka on Tuesdays and Thursdays. A new line between Pula and Split is being introduced, all times a week, on Mondays and Fridays, The existing line from Rijeka to Split and Dubrovnik will go 2 times a week instead of last year’s one rotation per week on Tuesdays and Thursdays. The line from Zagreb to Osijek will go in total 6 times a week, which is once a week more than last year, but will be connected 3 days a week, on Mondays, Wednesdays and Fridays, twice a day.The continuation of domestic scheduled air services is part of the Program for the Preservation of Transport Connections in Domestic scheduled air traffic, which is of national importance. The concept of public service obligation (Public Service Obligation – PSO) is regulated by Croatian regulations in accordance with EU regulations, with the purpose of improving the economic and social development of the region served by the airport, and enabling traffic on routes between airports serving the isolated region or region in development and lines with low traffic, and of importance to the region. Thus, the performance of PSO air transport is provided by the provisions of Article 30 of the Air Transport Act and the Ordinance on the operating license and common rules for the performance of air transport.Promotional ticket prices from 200 kn to moreAlso, from July, all ticket prices will be reduced at promotional prices. Thus, the map from Osijek to Zagreb will move from 200 kuna, and the cities will be connected by a double rotation, which means that passengers from Zagreb will be able to arrive in Osijek in the morning and return in the evening, all for only 35 minutes. Promotional ticket prices are the result of cooperation between Osijek Airport and Trade air, and you can see the flight schedule and exact prices at the official website of Trade Air.”We are very happy and proud to continue this segment of business and to continue cooperation with our national carrier Croatia Airlines and to participate in the integration of Croatian airports and the international connection of Croatian airports with European destinations. Additional lines have been established due to the great interest of passengers, and it is certain that we will strive to make prices as acceptable as possible to the population and the economic situation in the country. Tickets will be available for purchase from 200 HRK onwards, and with promotional campaigns we will try to bring them as close as possible to the interested public. ”Said the director of Trade Air, Mr. Marko Cvijin. Also, the sale of tickets will be enabled through the distribution system of Croatia Airlines, which makes them available for sale in all countries of the world, and passengers will be able to connect through the hubs of the national carrier.last_img read more

first_imgYesterday, the HoReCa Adria fair was officially opened in Opatija, intended for equipping hotels, apartments, restaurants and catering facilities. 74 exhibitors with more than 5,000 products and services intended for entrepreneurs in tourism are exhibiting at the Fair. The fair will be open until Saturday, November 12th.It is a three-day fair that at the end of the season brings the leading suppliers of equipment for all tourist activities to Opatija. This autumn period proved to be the optimal time for entrepreneurs in tourism to get acquainted with the latest trends in time, ie to prepare for the 2017 season in the best possible quality and in a timely manner.This year, 74 exhibitors from Croatia, Italy, Slovenia, Austria and Serbia will take part in the HoReCa Adria fair, presenting more than 5,000 products and services. Such an assortment includes equipment for all tourist activities, so entrepreneurs in tourism will find everything they need to prepare for the next tourist season in one place. The exhibitors have chosen the HoReCa Adria fair as the place where they present some of their latest products for the first time, so in Opatija 15 products can even be seen for the first time. We single out new lines of professional glasses for catering Air and Air Sense by German manufacturer Schott Zwiesel, innovative technology for washing restaurant dishes of the Swedish brand GRANULDISK, minibar with Dometic HiPro consumption meter, new lines of Icematic ice machines and steam convection ovens XS, and the latest RAK Baacher lines.The rich exhibition program is accompanied by numerous presentations, show cooking and tastings, and all equipment presentation is designed on the principle of “hands-on” where visitors will be able to see directly from the chefs who use individual devices how they work and what their advantages are.The fair is open until Saturday, November 12th. The working hours of the fair are every day from 10:00 to 19:00. Admission to the fair is free with prior registration at www.horeca-adria.com.last_img read more

first_imgThe Prime Minister of the Republic of Croatia, Andrej Plenković, met today, at the Banski dvori, with representatives of employers in the Croatian hotel industry. In addition to the Prime Minister, the meeting was attended by the Deputy Prime Minister of the Republic of Croatia and Minister of Economy, Entrepreneurship and Crafts Martina Dalić, Minister of Tourism Gari Cappelli and representatives of the Ministry of Finance and the Ministry of State Property.The meeting discussed the development potentials and competitiveness of Croatian tourism, improving the quality of the tourist offer and products, and the planned investments in tourism in 2017, which should amount to 800 million euros. They also touched on key issues regarding the application of the Law on Tourist Land and Real Estate Tax.Prime Minister Plenković expressed full support for the tourism sector, explaining that he appreciated the contribution of tourism to the overall Croatian economy, with a share of 18% in GDP. He added that tourism has a multiplier effect on other economic activities, from construction to agriculture and is one of the generators of growth and development. ,,The government sees hoteliers as partners with whom it will work together on further branding and strengthening Croatia as a five-star destination. The new large investments we are making in tourism mean, among other things, the creation of new jobs”, Said Prime Minister Plenković.Minister of Tourism Gary Cappelli assessed today’s meeting as good and high quality, saying that all current problems that afflict hoteliers have been considered. He emphasized the importance of tourism with its 18 percent impact on the GDP of the Republic of Croatia. In that context, he emphasized the importance of hoteliers as organized investors, who are investing around 800 million euros this year with the public sector, reminding that the renovation or construction of about 50 hotels is planned. He said there was also talk of local taxes and real estate tax problems, as well as the problem of tourist land. “We got extra input  which are very important to us for the preparation of the law in the third quarter”, Said the Minister, taking as an example the law on tourist land. “We looked at how to solve the issue of tourist land and the tax package, which is applied from 1.1.2018. years”, He added. Finally, the Minister emphasized the Prime Minister’s full support for tourism and the opportunities it provides to Croatia at the international level.Photo: Vlada.hrRonald Korotaj thanked on behalf of employers in the hotel industry for the opportunity to present the problems that afflict them and suggest possible solutions: “I would like to say that we are extremely grateful as the Association of Employers in the Croatian Hotel Industry and other associations operating in the hotel industry, at this meeting where we had the opportunity to say on behalf of the largest employers in tourism in Croatia what bothers us most at the moment. We are especially pleased with the fact that we all see this as the first step in a new partnership view of tourism, and further development of both tourism and the Croatian economy, in conjunction with the public, the Government of the Republic of Croatia, as well as us employers. ”Korotaj said that in several key problems, from taxes, tourist land, concessions and others, lies a distinct potential for improving what is already being worked on. “At the moment, the macroeconomic circumstances are favorable, that there is a strong demand for Croatia on the market and that tourist companies are stable. There are no obstacles to jointly finding models for the continuation of the development cycle, in order for Croatia to position itself in a new place on the list of desirable destinations in the Mediterranean and Europe and raise the quality of its offer, ie perception. ” concluded KorotajIn 2017, the amount of private and public sector investments in tourism amounts to EUR 800 million. The value of investments in the hotel industry in 2017 is 511 million euros. This year, the need for labor in the hotel industry is almost 59 thousand people, of which 25 thousand seasonal workers and about 34 thousand full-time employees.last_img read more

first_imgPinterest Honest behavior is much like sticking to a diet. When facing an ethical dilemma, being aware of the temptation before it happens and thinking about the long-term consequences of misbehaving could help more people do the right thing, according to a new study.The study, “Anticipating and Resisting the Temptation to Behave Unethically,” by University of Chicago Booth School of Business Behavioral Science and Marketing Professor Ayelet Fishbach and Rutgers Business School Assistant Professor Oliver J. Sheldon, was recently published in the Personality and Social Psychology Bulletin. It is the first study to test how the two separate factors of identifying an ethical conflict and preemptively exercising self-control interact in shaping ethical decision-making.In a series of experiments that included common ethical dilemmas, such as calling in sick to work and negotiating a home sale, the researchers found that two factors together promoted ethical behavior: Participants who identified a potential ethical dilemma as connected to other similar incidents and who also anticipated the temptation to act unethically were more likely to behave honestly than participants who did not. Share LinkedIn Emailcenter_img Share on Facebook Share on Twitter “Unethical behavior is rampant across various domains ranging from business and politics to education and sports,” said Fishbach. “Organizations seeking to improve ethical behavior can do so by helping people recognize the cumulative impact of unethical acts and by providing warning cues for upcoming temptation.”In one experiment, business school students were divided into pairs as brokers for the buyer and seller of a historic New York brownstone. The dilemma: The seller wanted to preserve the property while the buyer wanted to demolish it and build a hotel. The brokers for the seller were told to only sell to a buyer who would save the brownstone, while the brokers for the buyer were told to conceal the buyer’s plan to develop a hotel.Before the negotiations began, half of the students were asked to recall a time when they cheated or bent the rules to get ahead. Only 45 percent of those students thinking about their ethics ahead of time behaved unethically in the negotiations, while more than two-thirds, or 67 percent, of the students who weren’t reminded of an ethical temptation in advance, lied in the negotiations in order to close the deal.In another experiment involving workplace scenarios, participants were less likely to say it is okay to steal office supplies, call into work sick when they aren’t really ill, or intentionally work slowly to avoid additional tasks, if they anticipated an ethical dilemma through a writing exercise in advance and if they considered a series of six ethical dilemmas all at once.In other words, people are more likely to engage in unethical behavior if they believe the act is an isolated incident and if they don’t think about it ahead of time.The results of the experiments have the potential to help policy makers, educators and employers devise strategies to encourage people to behave ethically. For example, a manager could control costs by emailing employees before a work trip to warn them against the temptation to inflate expenses. The notice could be even more effective if the manager reminded employees that the urge to exaggerate expenses is a temptation they will encounter repeatedly in the future.last_img read more

first_imgShare on Facebook Researchers from the MRC Centre for Developmental Neurobiology (MRC CDN) at King´s College London, led by Prof. Oscar Marín, have identified the mechanisms guiding interneurons to the striatum, a major brain centre involved in the coordination of body movement and motivation.These results, published in Journal of Neuroscience in collaboration with investigators from the Instituto de Neurociencias in Alicante (Spain), also reveal the molecule nature of the cues regulating the migration of striatal interneurons.During development, the medial ganglionic eminence (MGE), a transitory brain structure, produces several populations of GABAergic inhibitory neurons, including cortical and striatal interneurons. While most research studies have focused on the migration of interneurons to the cortex, very little is known about the mechanisms through which interneurons colonise the striatum. Both cortical and striatal interneurons can be attracted by Nrg1 sources present in the cerebral cortex and the striatum. Therefore, the segregation of these two populations of interneurons must depend on repulsive signals that prevent the colonization of regions outside their final target. LinkedIn Share Share on Twittercenter_img Email Experiments carried out by the group of Prof. Marín demonstrated that striatal interneurons are repelled by the cerebral cortex through a mechanism that involves Eph/ephrins signalling. This new study also showed that responsiveness of MGE-derived striatal interneurons to attractive and repulsive cues is at least in part controlled by the postmitotic activity of the transcription factor Nkx2-1. These results reveal parallel mechanisms of target chemoattraction and off-target chemorepulsion for the migration of interneurons to the cortex and striatum. Pinterestlast_img read more

first_imgPinterest Share on Facebook A diet high in refined carbohydrates may lead to an increased risk for new-onset depression in postmenopausal women, according to a study published in The American Journal of Clinical Nutrition.The study by James Gangwisch, PhD and colleagues in the department of psychiatry at Columbia University Medical Center (CUMC) looked at the dietary glycemic index, glycemic load, types of carbohydrates consumed, and depression in data from more than 70,000 postmenopausal women who participated in the National Institutes of Health’s Women’s Health Initiative Observational Study between 1994 and 1998.Consumption of carbohydrates increases blood sugar levels to varying degrees, depending on the type of food ingested. The more highly refined the carbohydrate, the higher its score on the glycemic index (GI) scale. The GI scale, which goes from 0-100, measures the amount of sugar found in the blood after eating. Refined foods such as white bread, white rice, and soda trigger a hormonal response in the body to reduce blood sugar levels. This response may also cause or exacerbate mood changes, fatigue and other symptoms of depression. Share Emailcenter_img Share on Twitter The investigators found that progressively higher dietary GI scores and consumption of added sugars and refined grains were associated with increased risk of new-onset depression in post-menopausal women. Greater consumption of dietary fiber, whole grains, vegetables and non-juice fruits was associated with decreased risk. This suggests that dietary interventions could serve as treatments and preventive measures for depression. Further study is needed to examine the potential of this novel option for treatment and prevention, and to see if similar results are found in the broader population. LinkedInlast_img read more

first_imgShare Research compared the results of 1.5 T and 3.0 T MRI scans processed by Neuroreader with those which were traced manually by expert anatomists and radiologists. Prior to the onset of neuroimaging software, manual tracing has been the “gold standard” — the most accurate method — used among healthcare professionals.Measuring the level of spatial overlap between Neuroreader and “gold standard” manual segmentation, Neuroreader was on average more than 87% accurate in its agreement with the gold standard method, but could accomplish this task in a fraction of the time – in about 5 minutes per scan compared to 30 minutes for manual segmentation.The study’s results indicate that neuroimaging software, because it allows radiologists to quickly detect subtle changes in brain volumes, can be a vital tool in the early diagnosis of Alzheimer’s and other degenerative brain diseases.“For more than 30 years, since the development of the Magnetic Resonance Imaging scanner, the MRI has been the go-to test equipment to find abnormalities in brain volume, which provides strong indication of brain trauma or disease,” said Dr. Oscar Lopez, of the University of Pittsburgh’s Department of Neurology. “Neuroreader adds value to any MRI scanner by providing fast and accurate measurements of brain structure.”David Merrill, a geriatric psychiatrist at UCLA said, “In applying Neuroreader to my patients with memory loss what I find it most useful for is helping me understand which patients do not have Alzheimer’s. Many persons with psychiatric disorders but not Alzheimer’s have cognitive problems.”Dr. Dale E. Bredesen, Professor of Neurology at UCLA and founding President and CEO of the Buck Institute for Research on Aging, said, “Regional brain volumes are critical, not only for identifying and differentiating neurodegenerative processes such as Alzheimer’s disease, but also for documenting successful therapeutic approaches.”According to John L. Ulmer, MD, Director of Neuroradiology at the Medical College of Wisconsin, “People at risk for Alzheimer’s dementia need to know their hippocampal volumes as an important number – just as someone at risk for a heart attack would need to know their cholesterol count.” Pinterest LinkedIn Share on Twittercenter_img Email A new neuroimaging software, Neuroreader, was shown to be as accurate as traditional methods for detecting the slightest changes in brain volume, and does so in a fraction of the time, according to a research study published in the Journal of Alzheimer’s Disease this month. The research validates the software program that can be used for measuring hippocampal volume, a biomarker for detecting Alzheimer’s Disease.The study, which was conducted earlier this year by a team of 10 researchers, neurologists, radiologists and other healthcare professionals, representing six different organizations, sought to test the accuracy and speed of the Neuroreader software in detecting changes in brain volume on MRIs. Neuroreader, a product of Denmark-based medical technology company Brainreader, is a U.S. Food and Drug Administration-cleared software program for assessment of clinical volume on brain MRIs.Titled, “Quantitative Neuroimaging Software for Clinical Assessment of Hippocampal Volumes on MR Imaging,” the research was performed independently in Denmark and at the Medical College of Wisconsin, with both studies producing similar results. One of the study’s lead authors and the inventor of Neuroreader, Dr. Jamila Ahdidan, conducted a study at her Brainreader labs, while Edgar A. DeYoe, PhD, a professor in the Department of Radiology at the Medical College of Wisconsin, replicated the study independently in his facility. Share on Facebooklast_img read more

first_imgShare In the first study of its kind, a team of international scientists led by UT Southwestern Medical Center and UCLA researchers have identified a dozen inherited traits related to sleep, wake, and activity cycles that are associated with severe bipolar disorder.Researchers also were able to tie the traits to specific chromosomes, providing important clues to the genetic nature of the disorder, as well as potential new avenues for prevention and treatment.“We were able to identify 13 sleep and activity measures, most of which are inherited, that correlated with whether an individual had bipolar disorder. In addition, we were able to trace some of these traits to a specific chromosome,” said Dr. Joseph Takahashi, Chairman of Neuroscience and a Howard Hughes Medical Institute (HHMI) Investigator at UT Southwestern, who holds the Loyd B. Sands Distinguished Chair in Neuroscience. Share on Twitter Share on Facebook Pinterestcenter_img LinkedIn Email “This study represents a key step in identifying the genetic roots of this disorder and, in turn, providing targets for new approaches to preventing and treating bipolar disorder,” said Dr. Nelson Freimer, who directs the Center for Neurobehavioral Genetics and holds the Maggie Gilbert Chair of Psychiatry at UCLA.Bipolar disorder, or manic-depressive illness, causes dramatic mood shifts – often called episodes – in which the person is overly excited, extremely sad or depressed, or a mixed state of both, including irritable or explosive behavior, according to the National Institute of Mental Health, part of the National Institutes of Health.Causes of bipolar disorder (BP) are thought to be both genetic and environmental, and researchers have long suspected that disruption in normal daily circadian rhythms, including sleep and wake cycles, can precede mood shifts.Researchers here found that those with bipolar disorder awoke later and slept longer, on average were awake fewer minutes overall, and were active for shorter periods than those without the disorder. Researchers also found that those with bipolar disorder displayed lower activity levels while awake and had greater variations in sleep and wake cycles. The findings are reported in the journal Proceedings of the National Academy of Sciences.The study, involving more than 500 members of 26 families from Costa Rica and Colombia, identified because they each include many individuals with severe bipolar disorder, is the first large-scale delineation of sleep and activity traits in BP-affected individuals and their relatives and the first genetic investigation of such a comprehensive set of sleep and circadian measures in any human study.The 13 endophenotypes (biological or behavioral markers found more commonly in those with a certain disease than without) are: mean of awake duration, amplitude, Hill acrophase, interdaily stability, interdaily variability, median activity, relative amplitude, mean length of sleep bouts during the sleep period, mean number of sleep bouts during awake period, time of sleep offset, time of sleep onset, mean total minutes scored awake, and WASO (total minutes in awake bouts after sleep onset).last_img read more

first_imgEmail Pinterest The differences in what men and women look for in a long-term partner have narrowed to a degree over the course the last two decades, but overall mate preferences continue to reflect evolutionary principles, according to a study published in the journal Evolutionary Psychological Science.According to theory in the often-controversial field of evolutionary psychology, men and women are attracted to different traits in the opposite sex because of differences in effective reproductive strategies. From the evolutionary perspective, men’s primary challenge is to identify a mate who is physically capable of bearing healthy children. Therefore, men tend to be attracted to indicators of fertility, including youth and aspects of physical beauty related to good health (such as an even skin tone and facial symmetry). From the same perspective, women’s main concern is identifying a mate with the ability and desire to provide for the material safety of her children.As a result, women are thought to be attracted to men with signs of social and economic security (such as status and wealth) and physical traits related to the ability to be economically productive (such as strength). A number of major studies have found sex differences in mate preferences reflecting these predictions, but it has also been suggested that these differences have grown smaller over time as a result of growing gender equality. Two psychologists from the University of Amsterdam, Jens Bech-Sorensen and Thomas Pollet, sought to study changes in sex differences in mate preference by replicating a classic study in evolutionary psychology. The original study, published in 1994, assessed differences in men’s and women’s preferences for marriage partners on 12 dimensions (such as age, attractiveness, and sexual experience) in a large nationally-representative US sample. The new study revisited the same questions twenty years later in a sample of 522 US residents recruited on the internet.The extent of sex differences was significantly smaller in the new sample than in the old sample on four dimensions. Men were more likely than women to be willing to marry someone 5 years or more younger than themselves, and also more willing to marry someone earning less money than themselves, in both 1994 and 2014, but the size of both of these gaps was smaller in 2014. In 1994, men were more likely than women to say they would marry someone of a different race or to marry someone with less education than themselves, but by 2014 there were no differences between men and women on these dimensions.Sex differences increased on only one dimension. Women were more likely than men to say they would marry someone who had previously been married, while there had been no difference between men and women on that dimension in 1994. The largest sex differences at both times were for age and employment preferences, with women continuing to prefer older and employed mates, and men continuing to prefer younger mates.The study authors conclude that evolutionary factors continue to influence how people choose long-term partners, but that social change has probably influenced them as well. While the debate over applying evolutionary principles to human mate selection will continue, the evidence is growing that both biology and culture play a role determining what people find attractive.“Our findings are in line with the argument that evolved mate preferences exist, while also highlighting that these preferences are likely malleable to socioeconomic temporal trends,” the researchers concluded. Share on Twittercenter_img Share on Facebook Share LinkedInlast_img read more