first_imgCreating the best lead-gen website, step by stepYou are here: Before I graduated from the Art Center College of Design, Lynda Weinman was my teacher for web design. Yes, THAT Lynda — who created Lynda.com and sold it for $1.5 billion to LinkedIn (just to give you some perspective on where I’m coming from).Back then, I was fortunate enough to be around creative geniuses tackling technology in new and innovative ways, which I only later found out was not the norm. Back then, we were focused on making a website look cool and on-brand, as well as delivering relevant messaging… but in this new day and age, the X-factor for websites includes the engineering of a seamless experience to make conversions as frictionless as possible through UX (user experience) and testing. The result? A multilayered experience around product-market fit that I like to call Brand-Response.Brand-response doesn’t stem from techy, click-baiting tactics… rather it stems from something way more primal and strategic: storytelling. This is how you can turn your branding into something original and connected while also integrating the latest tools to enhance that story experience.Let’s be clear: There are two modes of a website’s existence:Launching/Testing: This is when you are finding and proving the market. This can easily take months, or longer if need be. This is the essence of your brand, your story and your tribe.Scaling/Maintenance: This is when you have a thriving business and are beginning to scale or are already scaling. This is the essence of your brand and your tribe plus tech plus sales enablement tools.I find many are confused about what mode they are in. If you’re not selling out from a ton of demand, then you should not be focusing on “Conversion Rate Optimization” — not by a long shot.If you are still finding your audience, your tribe, then you need to focus on your brand promise(s) and story. You’re still in the launching/testing phase. Some call it the MVP (minimum viable product) phase, or if you will, the “good enough… for now” phase.Here’s a statistic:“The ‘right [creative] message’ accounts for 80 percent of the return path,” Andrew Robertson, president and CEO of BBDO Worldwide, said at the AT&T Shape conference last year, and this figure has been confirmed by both Google North America data and Facebook data.This means that your storytelling, your messaging, is 80 percent of the reason why your lead generation works or not… and that only leaves 20 percent for the “sales enablement” stuff that I won’t cover here since you can find a gazillon articles that already cover that. But please understand that tactical “tricks and tech” are your smallest levers for success. Below, I’ll focus on the biggest lever for success, which is storytelling.Unless your business is already scaling out of control, getting your story right is where you’ll see the biggest gains.Consider this scenario: You have a website that has consistent organic, paid and social traffic, with great page metrics such as time on site — but you are not capturing the most important users with the highest intent to convert. How are you able to communicate your value proposition while instilling trust which will lead to a conversion? Here are some steps to consider while developing a highly targeted lead-gen website.Understand your usersConsumer research is going to be the most important thing for your business at this stage. It is very important to create content around your user base’s needs — but you don’t know what those needs are until you do the research. This research helps you determine:What kind of content to create.How to present your message.What kind of language to use when writing for your audience.How to use imagery that resonates with your users.Your message, as well as the language and imagery that you use, will be some of the most important details you can determine from the start. Learn how your audience connects on an emotional level to make them feel the need to buy your product or service. For example, if your audience connects to a product by feeling lucky to be part of an exclusive group, you’ll want to choose language and imagery that highlights exclusivity.Consider how the consumer moves through your content. For example, my agency, Noble Digital, builds content based on the See, Think, Do, Care framework. I will use videos to demonstrate my point about content flow, since it’s more fun to watch than read web copy, plus it’s a good reminder of the fact that your website can and should be using video whenever possible.SEEThe first step in the consumer journey is seeing entertaining/inspiring content. For example, the video below is for people who want to be inspired by visual imagery. They don’t want to buy anything, they just want to dream about what they could be. Your CFO may not see any point in spending money on this type of content, but consider this type of content to be a primer. It gets people looking at your brand, gives them a reason to start to care and funnels them to the next step. This type of content is usually more effective when distributed off your website, with links leading them to your website to learn more.THINKThe next type of content is for people who want to learn something. For the video below, the audience consists of people who play soccer and also want to play a better game, help their team win or find the right products to help them enhance their game. This type of content sets you up as a company that wants to help, and it can be used both on and off your site.Or you could blend the education with the entertainmen — a bit of See and Think at same time, such as in this video:DOThis type of video is meant to inspire action. This one is for people who play soccer and know they need new shoes to play at their best. These people have been convinced of this need and want to make a purchase right now. This can be a separate video, or it can be a part of other videos.Consider something like Think and Do at the same time. This type of video teaches them something and gives them a challenge:Nothing super techy here, right? Just basic logic flow, moving users through a decision tree: If they click on this, then you will serve them that. If people click on the “shop predator” overlay, then you’ll pixel them for retargeting, and you’ll probably give them a new journey, while the others might need to see this a few more times.See and Think should be prioritized over Do. The Do is merely the result of See and Think. If you push “Do” too hard, you are just a direct marketer/salesman with no creativity, style or grace. There is no need for direct marketing once they are on your site! When they are on your site, it’s time to entertain your audience and tell your story. So tell it well!By the way, video is one of the best tools you have to do engage your audience, and yet it is so underutilized, or not done as well as it could be. Video will do a few things for your website presence:Entertain, educate and create an emotion in the user.Speed up the sales cycle (for B2B and complex services, video is indispensable).Increase time on page, which may have the added value of signaling to search engines that you’re meeting searchers’ needs (if they came to you via search).Increase retention and brand recall (Can you remember the subject line of the last AdWords ad you clicked on? Thought not.)Customer Care comes after a conversion, when a user has ascended to being a potential evangelist of your brand.Your understanding of how your customer gets to the point of relating to, learning from, using, then praising the virtues of your brand will inform all the content you need to create. Once you understand the role your site can play, you can add consistent touch points via content — white papers, videos, blog posts, infographics and so on — that are decided upon and created based on your knowledge of how and where to best target the audience.But in order to do all that? You need to get to the research. Talk to your consumers via focus groups or surveys and understand what they need to feel connected to your product or service.Creating credibilityTo keep leads coming back to your site, it’s very important to sprinkle elements that support your brand’s credibility consistently throughout the site. Examples of social proof that ease your prospects’ minds include:Customer reviews.Reviews from professionals or industry leaders.A list of how your products have been featured on other websites, in other videos, on podcasts or in any media that you don’t own.An enumeration of the number of people who have used your services (Think of McDonald’s “number served” counter on their signs).Images and graphics.The last one is undervalued but extremely important. Users are drawn to images, and being able to see a product up close, in action, will help them decide to purchase something they were on the fence about. Beautiful images are able to connect with users emotionally with instant speed, in a way that text can’t emulate. Users are more likely to get a feeling of purpose and power from a beautiful image of Nike shoes on an athlete, for example, than they are from reading a paragraph about the wonders of the brand.Segment your users — creativelyWhen you hear “segment your users” you may think: back-end… data buckets, code… Tech! Ugh!Well, when you do this “mechanically” using questionnaires, forced pop-ups, page takeovers, or drop-downs, then yeah, I can see why your eyes are glazing over. I just want to run, too!How about doing it creatively, with visuals? I love this landing page example from Adidas.On the “front end,” users are impassioned to choose based on their desires (not the brands’) psychologically, emotionally and visually. On the back end, they are also self-segmenting themselves to appropriate pages while producing clear data that allow the brand to later understand who is responding to what. This is a win-win.And it’s not techy at all, is it? It’s in fact a very human way to encourage user flow. Use basic logic around “pains” and “gains” to guide your audience to what ails them or inspires them.Notice the calls to action (CTAs) in this example have nothing to do with buying anything. They instead focus on of what the user wants to do with the shoes, or the brand promise. When you can get the user to dream (not thinking, but visualizing) and see themselves as one of these two images, then you’ve got them! This is user flow at its finest.Map and measure out your primary and secondary KPIsSo, in the case of Adidas, the primary goal might be to segment users between product lines, first and foremost, and secondly, to drive them to a purchase. This is clearly a bigger communication strategy that goes deeper than just simply selling.Selling is not always the best top goal. Why? Because you’ll have a hard time creating a return path once you go for the kill. Let’s face it, the average conversion rate of most websites is three to five percent. That means that 95-97 percent of the people that visit the first time will not purchase or even take any secondary actions like an opt-in, so you have to assume there has to be additional flow built into your funnel.For most brands, you have to decide on an “experience,” like encouraging and inspiring your site visitors to identify themselves with the brand first. In a way, this is indoctrinating your customers. In the Adidas example, the user thinks, “How much chaos or control do I want in a shoe? Hmm… I never thought about that. Will they look cool on me? Will it help me perform better when I play soccer?”Yes! You want your prospective customers to get lost in those thoughts… not “well, how much do they cost?”Buying is often the last thing on your user’s mind unless they’ve already been to the site at least once or a few times. So think about that first-time experience. How many layers of inspirational thought can you put into your message that will also overcome sales objections?Again, remember “brand-response,” which really means “vision-reality.” You have to balance “marketing vision” with the “sales reality” of handling sales objections, every step of the way, for different audiences that are in completely different stages of their journey.A good website will have multiple layers of communication happening at the exact same time and can direct all that traffic the way only the most sophisticated intersection does — flawlessly.Easier said than done, but this is the art of web design. It’s part art, part infrastructure, part goal setting.So shoving a bright red “buy” button in front of your audience is the last thing you need to worry about. Users seldom have a hard time finding the purchase path when they’re ready to buy. So please stop wasting your time and energy focusing 80 percent of your time on that. That is not going to increase your bottom line in a meaningful way.Rather, focus on your brand promise and the users’ gains and pains. I know… you thought this article was going to be about adding more pop-ups, analytics tools, and heavy UX blah, blah, blah? Nope! This is about story, story, story! And you have to make that story as inspiring and visually appealing as you can afford to.Let’s say you’re not entirely sure whether your website is visually awesome or not. If you’re not quite sure, this means you definitely need to make it more visual. Trust me, when your website looks amazing and your story is flawless and inspiring, you won’t be able to stop sharing it or talking about it. It’s an awesome creation when done right.The difference between primary and secondary KPIsTo be successful, you need to understand the difference between primary and secondary KPIs. The primary KPI should be something that the user can access on your website. This is something that they initiate after being given the opportunity to imagine themselves with your product through your story. The primary KPI should always be very easy to find, such as on the header of the website or on a sidebar.Here are some examples of primary KPI options:Email sign-up form.Request a phone call.Free download of an asset (such as an educational white paper about your product).Purchases (of course).Secondary KPIs, on the other hand, are things that you are measuring on the back end. These are things that you have set goals for and are keeping track of without the consumer even being aware of them.Here are some examples of secondary KPI options:Watching x amount of a video.Increased time on site (e.g., reading multiple blog posts).Social shares.Click-through rates on advertisements.Sales cycle patterns between first click and purchase.How to measure your KPIsHaving all these KPIs in place is great — unless you aren’t using them to learn more about your audience. If you’re just collecting data and not considering what it actually means, it’s useless to you.You need to understand how your social shares help you, and if your social shares are down, you need to know why and what you can do to raise them. You need to understand why users aren’t signing up for your email newsletter and what you can do to make that more enticing.There are some tools that can help you better analyze the data that you get from your KPIs, such as:Google Analytics.Google Analytics Event Tracking.Custom JavaScript to track clicks and other events.Heat mapping to see where your users are spending time on a pageA social shares plugin on WordPress.Understanding and incorporating your leads into the funnelIt is very important to understand where the lead is within the user journey. Asking for additional information on your form can be a great way of collecting data that you can later use to segment. The common form generally asks for the user’s name and email. But if you can gather more information to help segment your users right then, it will help you incorporate your leads into the right spot in the funnel.Adding a list of checkmarks that apply to the services they may be interested in, for example, will allow you to optimize your leads and focus on those with higher intent to convert. You could also add some questions that will allow you to gather more consumer insights, such as:How did you hear about us? This helps you discover which of your marketing avenues are working the best.What is your age range? This is a common question that businesses ask, presenting a range of ages for consumers to choose from. This helps you learn more about who is seeking out your products and services.Ask about their level of expertise relating to your product. For example, if you sell computer equipment, present a multiple-choice question that states “I am a…” with options such as “computer hobbyist, IT service provider, business owner” and so on. This question helps you determine what type of customer is seeking you out.It’s important to keep the number of questions low at any given time. With more data inputs comes more user friction! So don’t get data-greedy. If you put the user through too much, your dropoff rate will only rise.Segmenting the data — MQL vs. SQLMQL refers to “marketing qualified leads” — in other words, engaged leads. These are people that are initiating contact with you, rather than the other way around. You aren’t sure exactly how interested they are (they could just be browsing), but their actions make it very easy to determine where they are in the sales funnel.SQL means “sales qualified lead,” and that means that the lead has already been vetted by your sales efforts as having very high interest. These are people who click on your PPC ads — you had to pay to get their attention, but because they clicked on the ad, you have a good idea that they are pretty interested in what you have to offer.Based on the additional data supplied by a form, or by the way the user converted on the site form vs. white paper or content download, you can segment them into higher levels of leads.And then, based on the segmentation of these levels of intent, you can initiate different strategies with the two groups.For example, your messaging will be different for those who arrived via a click-through on an advertisement. For these SQL leads, you’ll need to focus on why they clicked your ads. Solve their problem with your product.But with MQL leads, you don’t know what their problem is. So instead, your messaging needs to be more focused on getting them to envision themselves with your product.Promotional offers also will be different for SQL and MQL leads. For SQL leads, when you know why they are there, you’ll want to give them promotional offers that get them to buy right then. You already know they plan to buy a product — so offer free shipping to entice them further. With an MQL lead, however, you don’t know if they intended to buy anything. You need to make them feel like they have nothing to lose, so consider a “first-time buyer” discount or something similar.The level of your own engagement will change based on whether a lead was an SQL or an MQL. It’s very important to contact SQLs faster and more frequently, because you want to take advantage of the known interest. With MQLs, you’ll need to keep your message in front of them without overstaying your welcome.Once you know what type of lead a user is, you can then go back and add in layers to help accelerate certain users through your sales funnel. Watch for specific behavioral patterns that signal they’re ready to talk to sales, despite not having completed the entire funnel.I’ve helped brands that were in growth transition — meaning that the types of customers they have now are different from the customers they want to begin attracting. If that’s the case, you need to go back to your product offerings and update them, as well as rebuild your user strategy around your new business plan. Then re-brand your story, and perhaps even re-visualize it for yourself. And then, update your website around that strategy.Testing for conversion rate optimizationSo this is the final aspect of developing a website. You now have an amazing brand identity; your messaging is clear; your products and offerings are amazing; you have designed for complex offerings like B2B or SaaS platforms and you have videos to help speed up the sales cycle. Right?I’m also assuming you already have plenty of lead traffic flow and your business is booming. You might even be in “maintenance” mode. Then, and only then, you are ready to fuss over CRO. If you do this any earlier than you should, you will be spinning your wheels and feeling like you’re getting so much done when you’re not at all. If you’re testing button colors while your brand message is all about you (instead of your users), you won’t be going anywhere for a while.One of the most important aspects of running a lead-gen website is consistent testing — but again, only after you’ve accomplished the other objectives first. Things that are important to test for CRO include:Image types.Copy.Pop-up timing.Button color.CTA copy.Remember that testing is never “finished.” Even if you have a booming business, you should always be tweaking these things to keep attracting new buyers.Have you ever noticed that conversion rate optimization focuses on conversion rate with no mention of revenue or any actual business metrics? That’s because it involves a series of micro goals around a big goal. The complexity of optimizing your site will be tenfold if your message and product-market fit is not rock-solid. So if this is still being proven, you might not know which way is up once you starting bringing CRO into the fold. Kind of like when you start split-testing a mediocre-performing Facebook ad set.You also need to have statistically relevant levels of traffic flowing to the pages you are testing for CRO to even make sense. The amount of traffic you need for testing to make sense will depend on the size of your business and the size of your industry — but consultants who do this for a living suggest that even small businesses in niche industries should be seeing about 1,000 visitors per month before they bother with testing.Be sure you give yourself several months to run a respectable test if your traffic is low. But heuristic (experienced-based) analysis can go far if you set it up correctly.ConclusionThe importance of beginning your lead-gen efforts from the point of view of a storyteller cannot be underestimated. Remember, the steps for creating the best lead-gen website are:Understand your users.Create credibility.Segment your users, creatively.Measure primary and secondary KPIs.Segment the data into MQL and SQL leads or conversion states.Testing.All of this data that you collect is useless without the final step of testing. If you collect data on one set of copy, one type of image, one CTA, and then you never change those things and collect new data, how will you be able to tell what was truly performing well?Maybe you thought 10,000 views a month was wildly successful — until a slight tweak earned you a million views a month! You can generate more leads than you thought possible with these steps… but the quality of execution is everything.From our sponsors: Creating the best lead-gen website, step by step HomeDigital MarketingCreating the best lead-gen website, step by step Related postsLytics now integrates with Google Marketing Platform to enable customer data-informed campaigns14th December 2019The California Consumer Privacy Act goes live in a few short weeks — Are you ready?14th December 2019ML 2019121313th December 2019Global email benchmark report finds email isn’t dead – it’s essential13th December 20192019 benchmark report: brand vs. non-brand traffic in Google Shopping12th December 2019Keep your LinkedIn advertising strategy focused in 202012th December 2019 Posted on 10th March 2018Digital Marketing FacebookshareTwittertweetGoogle+sharelast_img read more

first_imgEden RichardsThe Alliance Cup has come to an end after three intense days of competition and two standout states have emerged.The Victorian Storm and the ACT Raiders have split the chocolates, with Victoria taking home the Women’s Open and ACT taking home the Men’s Open.The Storm avenged their 2016 Alliance Cup defeat in the Women’s Open, reversing last year’s result to defeat the Raiders 10-6 at Sunshine Coast Stadium on Saturday afternoon.It is a well-deserved title for the Victorians who went through the competition undefeated after drawing 9-9 with ACT in the earlier stages of the competition.Simply put, Victoria learnt from that performance and were too good for the Raiders in the game that mattered, leading from start to finish in a fast-paced final.The Raiders must be congratulated for their efforts in making it to the grand final, but it just was not going to be their day after falling behind 4-2 at half-time.To their credit, ACT clawed back into the contest to trail 5-4 early in the second half, but the Storm composed themselves to restore a comfortable lead and run out 10-6 winners.It was now up to ACT’s male counterparts to get one back on Victoria and they fancied themselves to do just that after going through the competition undefeated.It was always going to be a tough ask for the Storm to beat a star-studded Raiders side, but they proved they were up to the challenge as both teams went into half-time level at 3-3.However, ACT soon flexed their premiership muscle, jumping ahead in the second 20 and never looking back.The gulf in class began to show as the match headed into the latter stages, with the Raiders jumping out to an 8-4 lead following a mountain of possession and a few classy touchdowns.Victoria scored a consolation touchdown late, but ACT had done enough to win 8-5 and claim the title on the back of a second-half blitz.last_img read more

first_imgKolkata: Over two months after its worst-ever poll performance in Bengal, the CPI(M) is set for a major overhaul of its organisation in the state by replacing the old guard with new blood at all levels to “send out a message”. The CPI(M)-led Left Front, which ruled Bengal for an uninterrupted three decades since 1977, drew a blank in the 2019 election and lost deposits on 40 of the 42 Lok Sabha seats in the state. Facing strong challenges from the ruling Trinamool Congress and the Bharatiya Janata Party, the latest entrant in Bengal politics, the Left party has organised two state committee meetings since the election results in May showed its hold waning in the state. Also Read – Bengal family worships Muslim girl as Goddess Durga in Kumari Puja At the meetings, the party concluded that organisational change should happen not only at the grassroots and mid levels but also at the top to “send out a message” to the electorate. The Left party is also trying to reach out the the youth through social media tools. “The party is going through an extraordinary situation and it calls for extraordinary measures. Earlier, TMC was the only threat. Now we are facing dual challenges from the TMC and the BJP,” CPI(M) politburo member Hannan Mollah told PTI. Also Read – Bengal civic volunteer dies in road mishap on national highway “We need to bring in more youth at the leadership level who can lead mass movements against communalism and revive the organisation,” Mollah said. According to CPI(M) sources, there is a speculation that the 70-year-old Surya Kanta Mishra, who has often expressed desire to step down as the party’s state secretary, could be replaced with someone comparatively “more young and agile”. “Suryada had expressed desire to pave way for young leaders. Nothing has been decided as of now. But by the time we have the next state conference, we can have a new state secretary who is more young and agile,” said a senior CPI(M) leader, on the condition of anonymity. By August 15, all district committees have been asked to submit their proposal on revival of the party’s organisation. Those suggestions would be looked into and a final draft would be prepared, to be placed before the central committee for approval, he said. “We have lost our vote share to TMC and BJP but it does not mean it is a permanent phenomenon. To reverse the tide, you need a strong and youth-driven organisation. The average age group of 70 per cent population of the country is around 40 years but the age group of CPI(M) leaders and workers in Bengal is around 70 years. We need to change it,” the Communist Party of India (Marxist) leader said. The Left Front secured only 6.8 per cent votes in 2019 general election, a drop of about 17 per cent when compared to the previous parliamentary polls. “The age bracket of the leaders in the state committee needs to be brought down from 60. The same would happen for district committees, where the age bracket would be brought down from 50 and area committees, where it would be brought down from 40. “By the time the next state conference takes place in 2021, the shift in the age gap would be complete,” he said. Another CPI(M) leader said it was also decided at the meetings that the party would look into the number of members in each committee and if needed, would cut the size down. Though the party has assessed its performance since 2009 Lok Sabha polls, the reasons were not identified properly and steps to check erosion in vote share were not implemented. “The reasons behind this inability are manifold. But one of the major reasons is presence of inactive and aged leaders. So it has been decided that the average age group of all the committees will be brought down to infuse fresh blood,” said a senior state committee leader. The CPI(M) has launched a digital initiative “Bondhu Hoye Hath Barao” (extend your arm of friendship), which aims to attract the youth to volunteer in the party to counter the aggressive social media campaign of the BJP and the TMC in the state. “The secular fabric of our state is under threat due to competitive communalism practised by the TMC and the BJP, and social media is an important tool used by them. We want to use the same social media to counter those sinister designs and protect the communal harmony of the state,” the state committe leader said.last_img read more

first_imgAPTN National NewsAbout 3,000 delegates gathered in Ottawa last weekend for the federal Liberal convention.The party was decimated in the last national election. Now party members are looking to rebuild.APTN National News reporter Annette Francis met with some of the party’s Aboriginal members to hear their views on the party’s future.last_img

first_imgVICTORIA – Former Olympic rower Harold Backer received a 13-month jail sentence Wednesday after pleading guilty to fraud, but no answers were provided about his mysterious 18 month disappearance that sparked an international police search.Backer, 55, wearing a grey pinstriped suit and red tie, did not say a word during his sentencing hearing, choosing to let his lawyer, Joven Narwal, speak to the court on his behalf.Two of Backer’s children, his older brother, other relatives and a former rowing coach were in the courtroom to support him.“Mr. Backer wishes to express his deep remorse for his conduct through me,” said Narwal. “He does not wish to address the court.”Backer, a three-time Olympian and Princeton University graduate, had been facing two charges of fraud over $5,000 and had pleaded not guilty on both counts. He abruptly changed the plea to guilty on Wednesday in Victoria provincial court to a single charge of fraud over $5,000.Judge Carmen Rogers also gave the former investment dealer three years of probation. The sentence included credit for one month of time served in jail.In an agreed statement of facts, Backer promised to pay restitution of $161,900 to five people.Before he was led away from court, Backer hugged his children and brother, who declined to answer questions outside court.Backer disappeared on Nov. 3, 2015, when he failed to return home after telling his family he was going out for a bike ride. He surrendered to police in Victoria in April 2017 and his whereabouts while he was missing have never been explained.His disappearance was not mentioned during the sentencing hearing, where a joint submission was presented to the court by both Backer’s lawyer and Crown counsel.“The information that is of concern to the Crown is the period between May of 2013 and November of 2015, and that’s the period when these offences have been carried out, and that’s the period we’re concerned about with the prosecution,” Crown counsel spokesman Daniel McLaughlin said outside court.Narwal also said his client’s disappearance was not connected to the sentencing.“As you can assume, the answer to that question wasn’t relevant to today’s sentencing hearing and I won’t be answering that,” he said after the hearing.Victoria police said in a statement the department was offering no comment at this time.After his disappearance in November 2015, police in Port Angeles, Wash., said an officer who viewed video from a street security camera noted a man fitting Backer’s description was aboard a ferry from Victoria, a 90-minute trip away.Soon after he disappeared, financial crime investigators began looking into Backer and the company My Financial Backer Corp. after his investors received letters that concerned them.Narwal told the court his client often expressed remorse in terms of an athlete failing his team.“He’s let down the people who cared most deeply for him,” said Narwal. “In rowing, if you don’t perform well enough, you let down the team.”Backer never intended to defraud his investors, Narwal said.“The investments, and let’s say the optimism related to these investments, did not bear the fruit he was hoping for. And so loses occurred.”Backer was on the Canadian rowing team in the 1984, 1988 and 1992 Olympic Games.last_img read more

first_imgWASHINGTON — US health officials say they plan to overhaul the country’s decades-old system for approving most medical devices, which experts have long criticized for failing to catch problems with risky implants and medical instruments.The Food and Drug Administration announced plans Monday aimed at making sure new medical devices reflect up-to-date safety and effectiveness features. The system targeted by the actions generally allows manufacturers to launch new products based on similarities to decades-old products, not new clinical testing.The FDA’s pledge came one day after the publication of a global investigation into medical device safety by more than 50 media organizations, including The Associated Press. The probe, led by the International Consortium of Investigative Journalists, analyzed more than 8 million device-related health records, including death and injury reports and recalls.Matthew Perrone, The Associated Presslast_img read more

first_imgFORT ST. JOHN, B.C. – On Wednesday, September 18, 2019, at 7:00 pm the RCMP received a report that a vehicle had struck two pedestrians in the 10100 block of 98th Ave, then fled the scene.The RCMP report all on-duty officers including the Crime Reduction Unit and Drug Section members flooded the scene along with two RCMP Collision Reconstructionists.EMS immediately attended and confirmed the two adults (26-year-old man, 31-year-old woman), were pronounced deceased at the scene. According to the RCMP, shortly after 10:00 pm the suspect believed to be involved in this incident surrendered himself and the suspect vehicle has been seized.If anyone who may have witnessed this incident but have not yet spoken with RCMP, call 250-787-8100.Names of the deceased (both residents of Fort St. John) will not be released by the RCMP and no further information supplied to protect the integrity of the investigation.last_img read more

first_imgAmethi (UP): With UPA president Sonia Gandhi and sister Priyanka Gandhi Vadra by his side, Congress president Rahul Gandhi Wednesday filed his nomination papers for the Amethi Lok Sabha seat at the Collectorate here.Rahul was also accompanied by Priyanka’s husband Robert Vadra and their two children to send a message that the entire family gives much importance to the Congress bastion, party leaders said. Speaking to reporters after filing his nomination papers, Rahul challenged Prime Minister Narendra Modi for an open debate on the Rafale issue and demonetisation. “Debate on Rafale, corruption and note ban,” he said, buoyed by the Supreme Court order earlier in the day. In a setback to the Centre, the apex court allowed leaked documents to be relied upon by petitioners seeking review of its Rafale judgment and dismissed the government’s preliminary objections claiming “privilege” over them. The three-time Congress MP from Amethi will take on Union Minister and BJP nominee Smriti Irani in the Lok Sabha election in virtually a direct contest as the SP-BSP-RLD alliance in Uttar Pradesh has decided not to field a candidate from the seat. This time, the Congress president is contesting a second seat, Wayanad, in Kerala where he had filed his papers on April 4. Rahul, who was also accompanied by Congress general secretary Jyotiraditya Scindia, said, “Sometime ago the prime minister’s interview had come, a structured interview, (he) told news persons that the SC has given a clean chit, etc.” “Now the SC has made it clear that ‘chowkidarji’ has committed a theft. (It has) accepted that there is some corruption in Rafale. I have been saying so since months if investigations are done there are two names – Narendra Modi and (Anil) Ambani. “I am happy and I have been saying so for months that ‘Hindustan PM’ has given air force money to Anil Ambani and the SC has accepted it. The SC is going to investigate it,” Rahul said. PTIlast_img read more

first_imgLondon: Tottenham manager Mauricio Pochettino said talisman Harry Kane could be out of the rest of the season after he limped off injured in the second half of his team’s 1-0 Champions League victory against Manchester City on Tuesday. Kane appeared to roll his left ankle in a coming-together with City’s Fabian Delph and was replaced by Lucas Moura in the 58th minute. He was helped down the tunnel with the score still at 0-0. Son Heung-min put Spurs ahead in the 78th minute and they held on to win the match 1-0, putting themselves in pole position with the second leg of the quarter-final to come in Manchester on April 17. Also Read – Puducherry on top after 8-wkt win over Chandigarh”It’s very, very sad. It’s going to be tough and we’re going to miss him — maybe for the rest of the season,” Tottenham’s Argentine coach told BT Sport. Spurs goalkeeper Hugo Lloris said he did not know the full extent of Kane’s injury. “Hopefully it is not too bad,” Lloris said. “I don’t know. You know the feeling when one of your best players is going off the field. “But we stayed strong and we finished the game in the right way.” Kane, who injured ligaments in his left ankle during Tottenham’s Premier League defeat against Manchester United on January 13, only returned in late February, missing seven matches. It was the third successive season the Spurs talisman has missed games due to an ankle injury. The 25-year-old, the winner of the Golden Boot at last year’s World Cup, has scored 27 goals for club and country this season. Tottenham are fourth in the Premier League, chasing a Champions League place for next season. England boss Gareth Southgate will also be concerned, with the Nations League Finals looming.last_img read more